How to Make Meaning
Yesterday we asked whether our brands are making meaning after examining the progression of brands from functional, to aspirational, and now to meaningful. Today: how
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Your Brand: Is It Making Meaning?
Most brands don’t compel people. Today we’re going to look at shift in the consumer mindset that demands that brands who want to go somewhere
The 5 Innovations of the App Store
Apple have now launched the Mac App Store – the translation of the hughely successful App Store designed to deliver apps for the iPhone and the
Steve Jobs on Apple and Value, in 1997
Has your brand lost power in an over-saturated market? With thanks to Trey Pennington, this short little video from Steve Jobs back in 1997 provides exceptional insight
Making It Matter
I engaged with the participants at IYCF 2010 is Pakistan this week, telling them to Scatter, Gather, Matter. Whilst I’ll be posting a video next
What the New Facebook Groups Mean for Community
Yesterday Facebook released a new version of Groups. So what? Well firstly, phew!, finally Groups and Pages are different again and groups appear to have
Understanding Value in a Share-Economy
We had a discussion recently on sharing and creating content, and I asked the question “are you afraid to give it away?” There were some
Ecosystems: Riding on Them, and Creating Them
My friend Chris Brogan wrote a thinking peice last month on “Amazon and the Kindle Conspiracy” that many overlooked but I think warrants a deeper
B2B & Social Media: Provide a Solution
You’ve probably heard at one point or another the question “does Social Media work for B2B?” Perhaps you’re even asking it yourself. One of the
Social Innovation, Broadcast Duplication
We talked yesterday about Innovation Over Tradition, but there is a danger is that in not understanding what the ‘traditions’ here are, and then moving
People-to-People: The Future of Everything
On Wednesday 16th June, the evening before Like Minds Conversation Helsinki, I have the honour of being invited to speak at the prestigious Dicole Oz
Building the Kingdom: Number 1s and Number 2s
Over the last week, there’s been some great discussion from our community on the post “Are you a King or a King-Maker?” First of all
Spreadability and Guidance vs Governance
If you can’t see the above video, click here, or watch it directly. I had a great chat with Sam Ford from MIT yesterday about
Are You a King, or a King-Maker?
I wrote yesterday about my dear friend Trey Pennington who I described as a king-maker. People really liked the analogy of being a king or
What Is the Real Asset?
In talking to some newspapers recently, I’ve started challenging people to think about what their real asset is. As information becomes more and more commoditised,