Posted
May 12, 2010
Christian Aid Week offers four lessons for any charity using Social Media:
- Find advocates who are stakeholders. The people that give most to charities are the ones that have benefited from them. Start there.
- Create complete tools to help people share. Don’t make people have to work to share you. Make sharing frictionless. Christian Aid’s ‘donate your Facebook status’ is a great low-barrier example – it’s new, it’s easy, and it isn’t just another retweet button that no one uses.
- Have multiple levels of participation, with the lowest being just a click. Not everyone can give money. Some people can give time. Some can give a click. All of these matter. The Child’s i Foundation allows people to give time, love or money – an exceptional way to appreciate that for some, time is more beneficial than cash.
- Value more than money – and make it clear you do. To make anything work, you need more than money. You need people. Say so.