McDonald’s has turned it around. Not perfectly, but significantly.
The company that was the poster child for everything wrong with industrial food has spent the last decade genuinely changing: salads, calorie information, ethical sourcing commitments, café-style McCafé environments.
What drove those changes? Customers changed. And McDonald’s was paying attention.
The social mindset of consumers – the expectation that brands should listen and respond – created pressure that the old broadcast model could ignore, but the new social model couldn’t.
Large organisations can change when the pressure is consistent enough, clear enough, and comes from the right direction. Social media has made that pressure more visible and more constant than ever.
The organisations changing fastest are the ones taking that pressure seriously. Not as a threat. As feedback.