Ever struggle with just what on earth you’re meant to put into place to ensure things remain engaging?
Sure, you can write a good email occasionally, or be charismatic on stage, or lead a great meeting. But what are the systems that keep things going?
In order to actually put engagement into practice – to “operationalise it” – you need these 6 systems:
1. Connecting Messages
Whether it’s a small email, or your whole value proposition, you need a system that ensures you always develop clear messages that instantly connect with people.
2. Coordinated Channels
A connecting message is no use unless it is received by the intended recipient. You need a system for coordinating your channels so that the right message gets to the right person at the right time.
3. Stimulating Meetings
When people respond to your message, there is a meeting of people. Whatever form that takes, it should be stimulating. You want a system to ensure these meetings are stimulating.
4. Social Interaction
This is the most neglected part of engagement strategies. No one engages alone. We are a social species. You need a system for how you design positive social interaction, whether that’s between colleagues, customers, or community members.
5. Profitable Platform
How do you make people’s lives better? You need a system to ensure that the value they experience is communicated, delivered, and maintained.
6. Purposeful Mission
Finally, there is always a portion of people who want to engage at a deeper level. You need to give these people a part in your mission, else you’ll always be limited.
Take a moment and rate yourself: can you describe the systems that ensure these six things get done?