Too often we complicate community, marketing, social media, etc. So when I saw this exceptional video the other week, I had to share it with you.
Question: doesn’t this just get you right back to the basics of:
- Identifying passions
- Identifying influencers
- Targeting online and offline to create word of mouth
- Delivering an exceptional product / event
- Creating multiple levels of participation within the product / event
- Providing some memorabilia / takeaway to build advocacy for next time
- Keeping the community alive
I think I’ve got myself a new framework right there?
So my task to you: boil this down to the simplest framework and let’s discus.