If you can’t see the video above, click here, or watch it on Vimeo.
I watched this video this week by Scott Stratten (regularly known as @unmarketing), which is an hour long presentation on what Social Media is really about: social – a.k.a. relationship.
You know I don’t do this often – so given that I am posting this with little more than what I think, I thoroughly recommend you watch it.
My favourite bits:
- The opening story that Scott tells. N0 matter how advanced we want to get with Social Media (you know, my frameworks and all), we have to remember so many businesses still are getting the most basic customer service horribly messed up.
- Automated tweets and other Social Media fails because it is pretending to be present – and the most important thing about Social Media is the reply – which you can’t do off an automated tweet or cross-platform status update. Very good insight here.
- His example of getting people to understand how powerful Social Media is (9:30 in.)
- “Social Media doesn’t change the fact that relationships take time.”
- “People still use videotapes… Holy monkey nuts.”
- Scott’s admission of denying digital sales of his book in order to get better New York Times Best Seller List ranking, as they only count physical sales. Authenticity is a big thing to him – which I like.
- Every line of information you ask for on an online form decreases the chance of someone filling it from 10% – 30%. (Wow.)
- His story of learning that the volume-play from the early Twitter days was just over the top and doesn’t work. (And now understands value is where it’s at.) He now regrets following everyone back.
- Increase people knowing you, liking you and trusting you (always good to hear again.)
- Create great content on Twitter. In other words, craft useful 120-character tweets, rather than just sending updates. (This is what I call being an Active Authority.)
And yes, I so liked the keynote that I pre-ordered his book (my affiliate link – commission for sharing this with you
Your Leading Thoughts
- My question for you – what is your favourite bit, and why?