I wrote a guest post for Search Engine People this week, inspired by my friends Robin Dickinson and Olivier Blanchard on writing a great Twitter bio.
This is how I start:
Olivier Blanchard‘s latest Twitter bio says “Pray that I never become your competitor’s secret weapon.” When I read that, I tell you what I do do – I click on his link and find out more.
How many times have you seen a Twitter bio that says “Husband. Father. Thinker. Runner. Twitterer. Love design and the web.” or words to that effect?
As I get more followers, deciding who to follow back is an important decision for me. I don’t want to have a full tweet stream and I also don’t use applications like TweetDeck or Seesmic to keep lists, so having a good list of people that I follow is important. And my criteria for who I follow is quite simple: will you add value to me?
I don’t know if many of us have ever thought deeply about why we follow certain people and don’t follow others, but my criteria goes something like this:
- Are you unique from everyone else out there just talking?
- Are you well versed in your area and therefore able to bring me new insights?
- Are you similar to me or I do relate to you?
- Is your location, company or job of immediate interest to me?
- Do you talk back to people?
I then go on to explain the importance of having a unique Twitter bio. You can read the whole article here.