I’m on a warpath.

I’ve decided that most of the content consumed on a daily basis is the digital equivilent of frozen ready meals that get warmed and served up in 5 minutes, before being forgotten, having added no nutrition value to the body, and being dropped out into the toilet a day later in the chain of useless bodily consumption.

The irony is that I’m posting content to declare a war of sorts on content, but hear me out: today I’m beginning a collaboration project that you are all invited to.

Do Talk Do

The other day my friend Robin Dickinson said “DO-TALK-DO: continual talk without action lowers your credibility. Far better to talk about the action you took.”

When people ask what collaboration looks like, I’ve now got an answer. It’s this. Collaboration is that we do something. We talk about it’s successes and failures. Then we go and do again.

There’s twice as much doing as there is talking. And the talking is based on action, not theory.

Here’s How It’s Going to Work

I’ve been speaking to you in the comments, on Twitter recently, and face to face with many of you, about a collaboration project. About connections over community. Today it begins. This is how I see it happening to start with:

  1. We’ve all done something. So we arrange a time to talk vision – probably on a bit conference call – along the lines of a rough agenda. If you haven’t done, don’t come.
  2. If no one responds in the comments and on Twitter to this – then fine – I’ve clearly got it wrong. I’m not going to push it.
  3. The aim is that we move ourselves from being content creators to those who make it happen. Goodwill and all that.
  4. Put your name in the comments below if you’re in, with contact details.

Want more info? Like what we’re actually going to collaborate on? I don’t have it. The whole point is that this isn’t me, it’s us. And we don’t yet know where we are going.

Let it begin.

By the way, thanks to AJ Pape who inspired me no end last night with a short call where he showed me all the ideas he had ready from Like Minds. You can see them in the picture above. He’s already onboard. Thanks AJ.

Archived Comments

  • http://radsmarts.com Robin Dickinson

    Count me in. Contact details as per usual.


    Robin :)

  • billbillboormancouk

    Great idea Scot. I’m in. If you want a start I have a Monday radio show that goes out at 12.00. (Broadcast conference call.) We could kick off talking conference/unconference marketing. You can place the listen widget for later downloads anywhere, and schedule a twitter conversation hour on the subject for questions.
    Let me know your thoughts.
    Bill Boorman. bill@billboorman.co.uk

  • / Scott Gould

    You’re already in :-)

    We’ve been talk-do-talking for a long time now!

  • http://radsmarts.com Robin Dickinson

    Yes. Brilliant!

  • / Scott Gould

    Thanks Bill – to start with this will be just one conversation between
    us all, behind the scenes. Then, who knows what platform we’ll use

    I’ll bring it up as a possibility!

  • lesanto

    I like to talk – but I love doing better.

  • http://andybold.me.uk Andy Bold

    I don’t know How, I don’t know When, and I don’t know What, but I do know the Why.

    I have spent more than the last six months discovering that I can’t really do ‘me’ because, really, it’s all about ‘we’. And I am 100% a ‘we’ person.

    Count me in.


  • Chris Hall

    You know I’m in. Can’t wait til Tuesday.

  • / Scott Gould

    Me too. But taking helps what we do – like we talk

    Are you in? ;-)

  • / Scott Gould

    Andy, look forward to it

    I’m the same. Don’t know how, but I know why. And I know that we must.

  • lesanto

    #Likeminds spawned talk-do relationships for me.

    I’m keen on collaboration as I’m not much use to anyone on my own.

    Teams with drive and direction produce great results.

    I’m up for more.

  • / Scott Gould

    Tuesday’s gonna be awesome. Period.

  • / Scott Gould

    Great to have you onboard Glenn :-)

  • annholman

    Oh you know you can count me in Scott! :)

  • / Scott Gould

    Oh, I know it :-)

  • KatrinadeGruchy

    Im in!! Another brilliant idea emerging from #likeminds and a great opportunity to catch up with everyone. I’ll help spread the word!

  • suewindley

    Count me in – there’s a reason my company name is Pragmatic Performance Group! A large part of our success comes from connections AND ethical values of doing the right thing. I got a strong sense of both from #LikeMinds so love to play a part! @DangerousMkting

  • http://www.stuartwitts.com/ Stuart Witts

    I do believe I’d like to be counted in! :)

  • / Scott Gould

    You were always in, mate :-)

  • / Scott Gould

    Looking forward to what we collaborate on! :-)

  • / Scott Gould

    Katrina you’re a star!

  • http://twitter.com/graemefraser graemefraser

    Like many of you, I don’t know the what or the how (Scott – I’m still stumped by the conference challenge). I know the why. I’d like to help @graemefraser

  • simstewart

    Would love to be involved, think we’re doing. Realise few of the group know us but hopefully that’s no obstacle to joining in.

  • / Scott Gould

    Great to have you onboard :)

  • / Scott Gould

    Not at all. Contact deets?

  • Danny Shelton

    In a transition period, personally and professionally, I’m all in!

  • / Scott Gould

    Welcome to the club! Can you send me your deets?

  • simstewart

    sim@cofacio.com look forward to hearing and doing more

  • / Scott Gould


  • http://widget.xssl.net/~admin228/graphic-design/ teedp

    Give me a shout – ping ping there goes my microwave now !

    > you have my contacts for others :

    nathaniel (at) tee-dp.com
    or here – please pop in :-) http://www.tee-dp.com/images/Tee_Design_Tavisto...

  • / Scott Gould

    Youre’ in :-)

  • http://twitter.com/MartinHowitt Martin Howitt

    been out of the loop, and all of a sudden I see this.
    great people. zero red tape. I’m in! martin@fiskur.co.uk

  • http://www.robertpickstone.com Robert Pickstone

    I’m in Scott! This should be very interesting!

  • http://twitter.com/banksy6 Alastair Banks

    I’m in mate – you’ve got the deets :)

  • / Scott Gould

    Of course – you were always in!

  • / Scott Gould

    Great mate!

  • / Scott Gould

    I have!

  • karimacatherine

    3 words: Promising, challenging and gamechanging!

    I am going to reiterate what I have Tweeted, I am in.

    I hope I can be bring something to the table to advance the cause.

    You know where to contact me, otherwise Skype is good too. :)

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  • http://twitter.com/alpenwest Alistair Gleave

    Love it, i want in :)